If you are thinking about starting a new business, and realise the need to stand out, you’d most definitely need a catchy brand name to bring it all together. Today we look at tips on how to think of a brand name, be it small shops or large corporations.

Color preferences in branding evolve over time and brands need to adapt to stand out. Explore the evolution of brand colours to be able to break conventional colour norms, embrace diverse combinations, and leverage the possibilities of the digital age to create a unique and impactful brand identity.

With so many industries moving into this sphere it is becoming more important to use nuance and creativity to portray the complexity these brands offer to differentiate themselves. Today we will be looking at how do you create a sustainable brand and how branding sustainable companies are different.

Gain valuable insights into what makes your competitors tick. Unlock the code to their success and adapt your own unique brand to resonate with your audience.

A good brand story should have all the elements of a good story, including characters, plot, setting, and conflict. These elements help create a compelling narrative that resonates with your audience. When done well, brand stories can help brands connect with their customers on a deeper level and build long-lasting relationships.

When deciding which approach to use for your logo, it’s important to consider what you want your logo to communicate. Learn why, when and how to use typography and graphics in your logo design.